Website Design Leeds| Website Development Company | Harrogate | Leeds

'Connect With Prospects When They Are Searching For What Your Business Offers...'

Most Websites Are Designed Backwards. - Seriously!

Getting that click on Google, Yahoo or any of the Search Engines is only the first link in the chain. All by itself, it's no guarantee to success. Your website needs to do its job too.

10 Points you must consider when developing a website.

Typically website design (or redesign) starts with the home page, laboring over the look and feel. Designers build the website following standard formulas and the goal of selling a product or service often becomes secondary. The all important conversion elements have no attention. Sales are lackluster. Visitors abandon early. And the website performs badly.

This model is based upon our usability and conversion experience and places primary design focus on the sale or conversion, regardless of whether you're selling a product or a service. It helps sites launch faster and increase conversion rates.

I know the anguish of businesses that have spent a good amount of their cash on a website that doesn't sell their products or services. There's a reason that these sites don't effectively sell.

Here's 10 basic points of our model for success in website development. Enough for a great start to your businesses online success.

Interviews. The design process begins with existing client interviews to understand the business, its goals and the prospective customer groups. Done unobtrusively via email. We don't start at the home page. Rather focus on identifying the final site objective.
Brainstorm a list of everything your existing customer wanted to know before being comfortable making a purchase. It may not end up on the final site, but if selling promotional business gifts, include everything from colors available to delivery times.
Information groups. Next organise this information into logical groups -- Executive, Exhibition,Golf Products, etc. These "information groups" will become pages.
Sales Process . Look at the sales process, and visualise how customers proceed to the objective. Ask: When is each information group likely to arise?
Storyboard. No text yet, just information outlines. Start the page layout as a rough storyboard. Hand drawn pages include spots for relevant images and mark obvious links to other relevant groups. Each page is directly related to the objective.
Review and test. Now review your typical prospect. Can assumptions about preferred communication style, interests, motivations or focus? Which is more important: time or quality? Your experience and existing customers will answer this.
Navigation. With the path architected from beginning to end; we build out the architecture or navigation map with standard site elements that users expect like About Us, FAQs, Testimonials etc.
Design. Designers are called only when content is set and architectural elements are clearly laid out. The look,feel, content delivery, and position of the graphics will utilise eye tracking to support key messages.
Build the site. Designers deliver best when provided with detailed content and site plans and can focus on visuals. With the right look and feel in place, Phase 1 produces a strong model to build on. Testing is done in-house.
Launch, monitor, refine. Launch the site. Continually monitor and refine site elements. Set conversion goals and explore new presentations and elements. Gather feedback from customers, prospects and website statistics.

This approach is all about building a site with the objectives in mind and insuring that all sales elements are in place and clearly communicated to prospects and existing customers.

Call 01423 870100 and have your businesses Website designed with the goal of selling your products and/or services.

Your Business and: