'Connect With Prospects When They Are Searching For What Your Business Offers...' |
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'Six Important Reasons Why Search Engine Optimisation Will Work For Your Business' Search Engine Optimisation (SEO) is about setting up your website so that it has the maximum exposure against keywords that your prospects type into the search engines, such as Google, Yahoo, MSN and the many others out there. More than 80% of all internet users find websites through search engines, such as Google, Yahoo and MSN. These search engine users are some of the most qualified and motivated visitors you will have to your business. Your website needs to 'Be Found' by prospects against keywords related to your business if you are to interact with them online. True SEO is an organic solution. This means your site is listed naturally by its content, on the left hand side of the search engines. Optimising your site through SEO offers the best potential ROI for your business because: 1. Internet users prefer organic results. Juniper Research presented key findings concluding that six out of seven clicks stemmed from organic listings over pay-per-click listings. 2. With a good SEO service, your site is tuned for relevant content, listed on the left side, and maintained on a regular basis for maximum exposure over the long term. 3. SEO is proactive. The traffic driven to your site is made up of ‘true customers’ seeking your products and services. 4. Search engine spiders love relevant content; it’s how they read websites to figure out how to reward them with higher placement. Search Engines give higher rankings to websites that maintain traffic rich, relevant content. 5. Sixty percent of top search engine listings are devoted to organic listings. 6. Once your site is optimised, submitted and maintained by SEO, ongoing traffic from the major engines is free. More traffic from the search engines means a greater potential for client conversions, increasing your ROI and sales for your business. Have you considered the cost involved when running a Newspaper advert? 1 x Regional Newspaper Advert Average Cost - £1000 1 x Local Newspaper Advert Average Cost - £250 1 x Yellow Pages Advert - Qtr Page For 1 year - £ 2500 These put you in one location, once. Now we are not saying these do not work, but research shows successful modern day businesses are spending their money online first to gain maximum exposure for their products or services. By investing in SEO, Search Engine Optimisation with Optima Semper we can not only track and monitor the success of your online marketing, but can work with you to track and monitor your offline marketing initiatives. That way you can determine what is working for your business and what is not!! Call 01423 870100 now and have a non pressured discussion about your current website situation and how Optima Semper Search Engine Optimisation can help your business take control and benefit from online and offline marketing. © |
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