Optima Semper - Search Engine Marketing

'Connect With Prospects When They Are Searching For What Your Business Offers...'

'Why Search Engine Marketing Is Important To Your Businesses Website Success!'

Search Engine Marketing (SEM) is about having your product, services and/or brand visible to internet searchers using search engines to find what you sell.

More than 80% of all internet users find websites through search engines, such as Google, Yahoo and MSN. Search engine users are some of the most qualified and motivated visitors you will have to your business.

Your website needs to 'Be Found' by prospects if you are to interact with them online and bring them further along in the sales cycle. The only way to get your website infront of these prospects is to incorporate Search Engine Marketing.

Search Engine Marketing involves:

Search Engine Optimisation (SEO) a process of using a variety of techniques, such as link-building, content and site optimisation, which are used to improve your natural search engine rankings (i.e. the listings on search engine results pages which are not paid for on the left hand side of the screen).
Pay Per Click (PPC) search engine marketing - is the process of using paid-for or sponsored listings to make your product, services or brand more visible on search engines.

There you have it. If you haven't begun Search Engine Marketing already, now's the time to begin. Get top rankings that are vital to your website success and increase the sales in your business.

If your website is not included against key word search engine results, you are losing customers to your competitors. And if your competitors are not targeting these words you have the opportunity to get in before them and dominate the market.

An example of a customer is a local Gym and Fitness Centre. The business was taken over in June 2006 and the new owners were looking to increase awareness of the gym, its town centre location and its facilities for both Men and Woman. We were able to create a strategy and target an ever increasing online market the gym has. And also the key words prospects type into the search engines when looking for their service. The traffic generated has resulted in the gym acquiring new members.

Your Business and:

Jonathan Walker, Owner of the Bodyworks Fitness Centre said, “In a short space of time the gym now has new members which we have attracted from the internet. Optima Semper did our search engine marketing and have opened a market the gym previously had no presence in. I highly recommend the service to any business looking to dramatically progress online. "

The term Search Engine Marketing(SEM) is relatively new to small to medium sized business owners. Something considered only for large organisations.

You can get your business in front of your potential online market. This should not mean added costs to your marketing budget. It should come at the expence of other less effective methods of marketing you currently pay for and are not obtaining the results you had hoped for in your business.

Each month we gather the search term statistics from the internet and apply them to your website. In the background and in your website content. We are able to gather and monitor search terms that potentially will bring more customers to your business. The higher your positioning in the search engines means more traffic to your website. And naturally more traffic means more customers and sales.

‘You only get targeted visitors from search engines if your business website is located on the first page of results!’

If this is an area you now recognise your business must be involved in for its long term future then give Optima Semper a call on 01423 870100 .

Only a few of your internet searching prospects look past the first page of results. And 90% will click on the top 3 positions.
So what happens when a prospect to your business types into a search engine a key term related to your products or service? Do they find your website or your competitors?

Call 01423 870100 now and have a non pressured discussion about your current website situation and how Optima Semper Search Engine Marketing can help bring new leads to your business.

© . 2006-2008 All Rights Reserved. Optima Semper – Search Engine Marketing. Company No. 5910619. Place of Registration: Unit i4a, Hornbeam Park Oval, Harrogate, North Yorkshire, UK.HG2 8RB..HG3 1GY. Registered Office Address: Unit i4a, Hornbeam Park Oval, Harrogate, North Yorkshire, UK.HG2 8RB.